Average members logging into our Rewards programs

Average members logging into our Rewards programs

Average engagement rate with our Rewards programs

Average engagement rate with our Rewards programs

Total savings to Infinite Rewards members in 2013

Total savings to Infinite Rewards members in 2013

Latest Blog Posts

Retention vs Acquisition: What’s more important?

We hear this question a lot, and it’s no surprise. With budgets depending on maximising results and minimising expense, finding the right balance between acquisition and retention is vital for membership-based businesses. We delve into the discussion and detail the reasons for emphasising one over the other.

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Staying together: the love story of member retention

“When I fall in love, it will be forever…” so croons the sumptuously toned Nat King Cole. Sadly, for most of us the strings don’t accompany the melody so sweetly. Love often happens fleetingly, followed by something close to the opposite before finally disappearing altogether. And it’s the same sad song for membership-based brands.

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