It’s easy to get caught up in the Black Friday funk and Cyber Monday madness, but for retailers, generous offers should be a year-long commitment. In this blog we discuss the benefits of consistent magnanimousness for brick and mortar and ecommerce retailers, and show how they can do it for nothing.
Members go through different stages of varying requirements, and trying to keep up with a ‘one size fits all’ approach can be tiring. In this blog, we’ll look at how segmenting your membership model could improve it.
You might think your members are happy with your services, but how can you be sure? In this blog, we’ll offer some solutions for monitoring membership satisfaction to keep your members happy and your business flourishing.
Everybody loves a good comeback story, and there is nothing like regaining members when they’ve let their membership expire. In this blog we’ll look at possible strategies you may be taking to reacquire lapsed members, and what you can do to further encourage membership renewals.
A new phenomenon is sweeping the world of apps and online services – it’s called freemium. In this blog we explore this novel user acquisition model made popular by digital startups, and demonstrate how it’s a great alternative to traditional member acquisition methods.
Content marketing is the practice of reaching out to your audience through videos, blogs, white papers, infographics and other forms of content to stimulate brand engagement and loyalty. In this blog we explore content marketing, providing a few brief insights into an efficient and cost-effective method of boosting member acquisition and satisfaction.
Lead generation is a crucial part of any business, and it’s the same for membership-based organisations. Millennials connect to the things they love through a range of digital channels, and being visible on those channels can be the difference between surviving and thriving for membership-based brands.
We hear this question a lot, and it’s no surprise. With budgets depending on maximising results and minimising expense, finding the right balance between acquisition and retention is vital for membership-based businesses. We delve into the discussion and detail the reasons for emphasising one over the other.
“When I fall in love, it will be forever…” so croons the sumptuously toned Nat King Cole. Sadly, for most of us the strings don’t accompany the melody so sweetly. Love often happens fleetingly, followed by something close to the opposite before finally disappearing altogether. And it’s the same sad song for membership-based brands.
In a multi-channel marketing landscape where consumers have learned to filter the filler from the meaningful, it’s increasingly difficult to gain headspace as a member organisation. This blog explores the challenges and opportunities for membership organisations as they seek to reach their audience with more effective engagement strategies.
Membership-based organisations, associations and not-for-profits face common problems. The pain points are a lack of traction for memberships, a lack of incentives for joining, a constant struggle to encourage engagement, and difficulty in retaining members.
In this blog we’re talking about the difference between points-based and instant rewards systems and you should be in no doubt which side of the fence we’re on. For us, it’s simple: waiting should never be part of the experience. But there’s more to it than that...
When it comes to business, there’s a difference between what you can do, and what you should do. As an organisation you have finite resources at your disposal; identifying how best to utilise them can be the difference between success and failure. The truth is it's possible to do more than you think, the trick is smart delegation of the things your business is not best placed to fulfil.