Focus on the Core; Build Better Benefits

by Ilya Frolov

When it comes to business, there’s a difference between what you can do, and what you should do. As an organisation you have finite resources at your disposal; identifying how best to utilise them can be the difference between success and failure. The truth is it's possible to do more than you think, the trick is smart delegation of the things your business is not best placed to fulfil.

Nobody knows your business better than you, which is why your energy is better spent on delivering the core elements of your offering. It's an accepted part of business, most major corporations work with management consultants, marketing agencies, HR consultants, and developers among others to do the things that require a specialist touch.

One of the most valuable results of delegation is that it frees up your own resources to be spent fulfilling the responsibilities that keep your business or organisation ticking. Your focus should be doing what you do best; whether its retail, property, manufacturing, private or public services the core of your offering comes before the things you do to promote it.


The heart of your business

Many businesses come unstuck when they try to take on too much. Hiring specialists can go a long way to integrating the things you don't do best, but there's much more to it than that. There is an established and proven infrastructure around most of the things that you do. When integrating new services as an attempt to bolster your offering, be careful not to overreach.

Stick to the things you're already primed to add. Perhaps your marketing team could use some in-house design resources, you may be ready to take on a permanent legal representative; the question you have to ask yourself is whether the thing that you're trying to add is an addition to your team or an expansion of your business.

Yes, you should absolutely support the core elements of your business. No, you don't want the extraordinary responsibility of redefining your entire service offering.


Where benefits come in

With membership creating a fantastic opportunity to reach an engaged audience, many businesses see the potential for reward clearly but struggle to justify the investment of both capital and energy.

Historically it has been either expensive or time-sapping to deliver core growth and development alongside benefits programs. It comes down to resources, many organisations and businesses are running to precise budgets with little room for extension to anything other than traditional means of growth.

Beyond creating your own rewards program and platform, at huge expense and with all the complications of developing several new departments within your company, what options do you have?


Managed programs

Engage with a managed program to outsource your benefits without losing the control and visibility you desire. It allows you to gain all of the benefits of a comprehensive rewards program without needing to undergo major organisational upheaval or incurring unnecessarily high costs. 

At Infinite Rewards we provide a 360° service that takes care of everything for you. It's designed to create real benefits for both the organisation and their clients. Among other things we include dedicated account management; customer services via phone, IM and email; and continual development of a digital rewards platform.

Because everything we do is integrated, and all we do is deliver rewards programs, we're in a fantastic position to support businesses as they add to their core offering with a rewards package. The smart part is that our customers and their partners get the credit.


Branded platforms

We've created a white label platform that let's our customers put their stamp on proven digital assets. So, when your members log in to your platform, they attribute all of the benefits they receive to your brand. Its simple, hands-free, and comprehensive; maintaining the quality you need to know your brand is being represented in the best way possible.

If you're looking for a way to integrate a benefits package or rewards program that sits alongside your existing offering to deliver real value to your customers, we're here to help.